Mother Co-Founder Rob DeFlorio Leaving Ad Industry for Second Time

Former Nike Global Ad Director Exits New York Shop for Personal Reasons

By Published on .

NEW YORK ( -- Rob DeFlorio, co-founder of Mother, New York, and a former global advertising director at Nike, is leaving the agency for personal reasons.

Rob DeFlorio
Rob DeFlorio
This isn't the first time Mr. DeFlorio, 47, is stepping away from the ad business; in 2002, at 40, he entered "early retirement" after more than a decade at Nike, during which he served as the sportswear giant's U.S., European and ultimately global head of advertising.

Mother, New York, lured him back to the agency side (he did a stint at TBWA/Chiat/Day, New York, in the 1980s) in the fall of 2003 just as the London-based creative agency was setting up its Big Apple outpost, a period marked by a number of other independent shops, such as Taxi and Toy, opening their doors here.

During his tenure at the agency, Mother has handled work for Dell, Target and Virgin Mobile, among others, and even sold a restaurant venture.

"I have been in this business for a long time, both on the client and agency side," he said in a statement. "It has been rewarding in so many ways. I feel the time is right to move out and move on. I've begun the process of unplugging from the day-to-day world of business and marketing in order to focus all my energy on my personal life. It's something I really want to do."

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