The agency was asked to devise a
Headquartered in London
This is the first U.S.-based client for the just-opened office of London-headquartered Mother.
Calls to Mother were not returned, and officials at the NBA declined comment.
Most of the NBA's creative is handled in-house through its NBA Entertainment unit in Secaucus, N.J. The NBA has in recent years retained outside agencies for project work, including Berlin Cameron/Red Cell, part of WPP Group. That agency continues to have a relationship with the NBA, according to knowledgeable executives.
The NBA spent $14 million in measured media from January to August 2003, according to TNS Media Intelligence/CMR.