Mother New York Taps Ogilvy N.Y. Creative Chief Falusi as Chief Creative Officer

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Corinna Falusi.
Corinna Falusi. Credit: Mother
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Mother New York has hired Ogilvy & Mather New York Chief Creative Officer Corinna Falusi as CCO and partner, effective Dec 1. Paul Malmstrom, founding partner and CCO at Mother New York, is shifting to the role of creative chairman.

Ms. Falusi, who was promoted from executive creative director to New York CCO at Ogilvy in January 2015, will be responsible for all creative at Mother New York. Mr. Malmstrom will still play a creative role at the agency, but his new post will allow him to have more flexibility and select specific projects to focus on, according to a Mother New York spokesperson.

During her time at Ogilvy New York, Ms. Falusi worked on big-name accounts including Coke Zero, Coca-Cola, Amex OPEN, Tiffany and Ikea.

"We feel Corinna belongs here at Mother," Mr. Malmstrom said in a statement. "She has a magical mix of talent, ambition, and soulfulness. With her, we'll continue to bring even greater expressions of creativity to our clients."

Prior to Ogilvy, Ms. Falusi worked at smaller creative shops StrawberryFrog, in Amsterdam as well as New York, and Jung Von Matt in Hamburg. There she helped work on a portfolio including brands such as New Balance, Frito-Lay, Heineken, P&G's Pampers, Audi, BMW and MTV.

"It has been a joy having Corinna lead our creative department for the past year," an Ogilvy & Mather spokeswoman said. "We wish her all the best on her next chapter at Mother."

Last September, former professional rugby player Peter Ravailhe joined Mother New York as CEO, succeeding Andrew Deitchman, who left to pursue an opportunity with a media and retail concept.

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