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MRA WINS $7 MILLION SALLIE MAE ACCOUNT

Incumbent Arnold Did Not Defend

By Published on .

CHICAGO (AdAge.com) -- Student loan funder Sallie Mae, Reston, Va., selected MRA Group, Syracuse, N.Y., to handle its $5 million to $7 million advertising account, a spokeswoman said.

MRA bested Adworks, Washington, and Laughlin Marinaccia & Owens, Arlington, Va., in the three-month review.

Incumbent Havas Advertising's Arnold worldwide, McLean, Va., did not defend the account.

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