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MULLEN GETS ENTIRE WACHOVIA ACCOUNT

Bests Former First Union Shop Hal Riney

By Published on .

BOSTON (AdAge.com) -- Wachovia Corp., Charlotte, N.C., has selected Interpublic Group of Cos.' Mullen/LHC, to handle its estimated $60 million to $75 million account, an executive close to the situation said.

Mullen's Winston-Salem, N.C., office bested Publicis Groupe's Publicis & Hal Riney, San Francisco.

Wachovia merged

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with First Union Corp. in 2001.

Riney had been the agency for First Union, while Mullen handled the Wachovia account. The two shops had a shootout to determine which would be the agency of record.

The loss is the second major hit taken by Riney, which earlier this year failed to keep General Motors Corp.'s $300 million Saturn Corp. account. Riney's key remaining client is Sprint PCS.

Executives at Riley did not return calls seeking comment.

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