Nascar Senior VP of Marketing, Kim Brink, has joined WPP's dedicated Ford agency, Team Detroit, as chief operating officer, the company said.
Team Detroit's CEO, Satish Korde, had stepped in to manage the team during the search to fill the position after COO Mark LaNeve took a position with Ford in January as VP of U.S. marketing sales and service.
Ms. Brink has led all marketing initiatives at Nascar since 2011, spearheading the launch of Nascar's current Hispanic outreach efforts, as well as the development of its youth marketing platform, Acceleration Nation. She also led a review that resulted in the selection of WPP's Ogilvy & Mather as agency of record .
Jill Gregory, who currently oversees Nascar's Industry Services department as a senior VP, will assume leadership of marketing, according to a Nascar announcement.
WPP's Team Ford is the group of agencies dedicated to the Ford business. It includes Team Detroit, the Blue Hives, and Hudson Rouge, a boutique agency created in 2012 to support the Lincoln Motor Company.