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NASDAQ TAPS RTC FOR DIRECT MARKETING

Account Could Be Worth Up to $3 Million

By Published on .

CHICAGO (AdAge.com) -- The Nasdaq Stock Market named WPP Group's RTC Relationship Marketing, Washington, as its direct-marketing agency of record.

Nasdaq awarded RTC the $1 million to $3 million account after a review that included Havas Advertising's

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Brann Worldwide, Baltimore; DMW Worldwide, Berwyn, Pa.; Panoramic Communications' Earle Palmer Brown, Bethesda, Md.; and Trahan, Burden & Charles, Baltimore.

There was no incumbent at the time of the pitch.

Havas-owned McKinney & Silver, Raleigh, N.C., handles Nasdaq's $30 million general advertising account.

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