Matlock Advertising Replaces Burrell Communications

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NEW YORK ( -- Nationwide Insurance hired independent Matlock Advertising, Atlanta, to handle its African-American advertising account.

Lorraine Brock, vice president for diverse markets at the insurer, confirmed the selection, but would not identify the consultant or contenders involved in the review.

Matlock replaces Publicis Groupe's Burrell Communications Group, Chicago. Spending on the account was not disclosed.

"We just wanted to take a new and different approach," Ms. Brock said. The Columbus, Ohio-based insurer is broadening its markets, both geographically and in its mix of products, she said.

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