FCB, whose Seattle office will lead the account, was chosen without a review, according to an agency spokesman. The marketing efforts will tap into other Interpublic companies, including ID Media, Marketing Drive, Hacker Group and Marketing Corp. of American, according to a press release.
This week, the Vancouver, Wash.-based marketer's stock took a dive when it reported quarterly earnings weren't up to analysts' expectations. Nautilus is in the midst of a turnaround, following a period of patent litigation, layoffs and a recall of the Bowflex machine.
Nautilus spent $23 million in U.S. measured media last year, according to TNS Media Intelligence/CMR. Until now, the company's ads, the most visible of which are direct-response commercials for Bowflex, have largely been created in-house.