NESTLE HEARS PITCHES FOR PET FOOD ACCOUNT

$150 Million Review Down to Universal McCann and PHD

By Published on .

NEW YORK (AdAge.com) -- Nestle heard pitches last week from media shops for its $150 million media buying account for its new unit, Nestle Purina PetCare.

The new unit

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combines Nestle pet food brands with its recently acquired Ralston Purina brands, including Pro Plan and Purina O.N.E.

According to executives involved in the review, it is a shootout between incumbent shops Interpublic Group of Cos.' Universal McCann, which handles Nestle's media buying and planning, and Omnicom Group's PHD.

Ralston Purina has been a long-time client of Advansers, a Chicago and St. Louis-based media shop that was merged with Creative Media, New York, and renamed PHD last week.

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