NEW YORK (AdAge.com) -- Nestle USA, Glendale, Calif., is expected to shift Haagen-Dazs advertising from Wolf Group, New York.
The marketer is in talks with roster shops, among them WPP Group's J. Walter Thompson, Chicago.
The move comes
after Nestle paid $641 million to buy General Mills' 50% stake in Ice Cream Partners USA, the joint venture struck in 1999 to combine Nestle's novelty ice cream business with Pillsbury's Haagen-Dazs frozen desserts.
Ad support for Haagen-Dazs totaled $18 million from January through September of last year, according to Taylor Nelson Sofres' CMR.