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NESTLE TO MOVE HAAGEN-DAZS ACCOUNT

Move Follows Recent Ice Cream Licensing Deal

Published on .

NEW YORK (AdAge.com) -- Nestle USA, Glendale, Calif., is expected to shift Haagen-Dazs advertising from Wolf Group, New York.

The marketer is in talks with roster shops, among them WPP Group's J. Walter Thompson, Chicago.

The move comes

Related Stories:
NESTLE BUYS STAKE IN HAAGEN-DAZS
Gets Licensing Rights in $641 Million Ice Cream Deal
after Nestle paid $641 million to buy General Mills' 50% stake in Ice Cream Partners USA, the joint venture struck in 1999 to combine Nestle's novelty ice cream business with Pillsbury's Haagen-Dazs frozen desserts.

Ad support for Haagen-Dazs totaled $18 million from January through September of last year, according to Taylor Nelson Sofres' CMR.

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