NEXTEL NAMES MINDSHARE MEDIA-BUYING AGENCY

Account Valued at $160 Million

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NEW YORK (AdAge.com) -- One week after handing Omnicom Group's TBWA/Chiat/Day, New York, its $160 million creative account, Nextel Communications has named WPP Group's MindShare as its new media-buying agency.

The Reston, Va.-based telecommunications

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company had also considered Publicis Groupe's Starcom, Omnicom's PHD, Havas' Media Planning Group and the incumbent, Interpublic Group of Cos.' Initiative Media, during its review.

In a statement today, Nextel said that the transition process to the new media-buying agency would begin in June. MindShare's New York office will lead the account, with support from nine other U.S. offices.

Nextel Communications spent $164.5 million on measured media in 2002, according to TNS Media Intelligence/CMR.

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