NEW YORK (AdAge.com) -- One week after handing Omnicom Group's TBWA/Chiat/Day
, New York, its $160 million creative account, Nextel Communications has named WPP Group's MindShare as its new media-buying agency.
The Reston, Va.-based telecommunications
company had also considered Publicis Groupe's Starcom
, Omnicom's PHD
, Havas' Media Planning Group and the incumbent, Interpublic Group of Cos.' Initiative Media, during its review.
In a statement today, Nextel said that the transition process to the new media-buying agency would begin in June. MindShare's New York office will lead the account, with support from nine other U.S. offices.
Nextel Communications spent $164.5 million on measured media in 2002, according to TNS Media Intelligence/CMR.