NEXTEL'S $160 MILLION ACCOUNT IN REVIEW

Incumbents Mullen, Initiative Media to Participate

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NEW YORK (AdAge.com) -- Nextel Communications officially put its creative and media buying accounts in review last week.

In November, Nextel hired review consultant Roth Associates, New York, to conduct an assessment of the company's marketing

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communications program.

Reston, Va.-based Nextel spent $160 million on measured media from Jan. through Oct. 2002, according to Taylor Nelson Sofres CMR.

Interpublic Group of Cos.' Mullen, Wenham, Mass., handles brand and local retail advertising; media buying is by Interpublic's Initiative Media. Both will participate in the review, according to a statement by Nextel.