Nike Keeps Adding to Its Roster

72 and Sunny Picks Up European Soccer Business From Wieden

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SAN FRANCISCO (AdAge.com) -- Nike has again expanded its agency roster, tapping El Segundo, Calif.-based 72 and Sunny for at least part of its European soccer account, a Nike spokesman confirmed.
Nike has been widening its agency roster beyond longtime lead agency Wieden & Kennedy, which has traditionally led the European soccer account.
Nike has been widening its agency roster beyond longtime lead agency Wieden & Kennedy, which has traditionally led the European soccer account.

"Nike Europe recently started working with 72 and Sunny on its soccer business in Europe only. It's the first time we've worked with them. No further details at this time," the spokesman said in an e-mail to Ad Age.

The assignment is believed to involve work on the Euro 08 soccer tournament.

The footwear-and-apparel behemoth has been widening its agency roster beyond longtime lead agency Wieden & Kennedy, which has traditionally led the European soccer account: Last year Nike awarded its running-shoe account (which also had been with Wieden) to Crispin, Porter & Bogusky, Miami. Crispin's first TV spot for the iPod-integrated Nike Plus debuted last month.

Sought-after assignments
Nike's roster offers some of the most sought-after assignments in the ad business because of the eminence of the Nike brand and the chance to do highly creative work in a variety of media. 72 and Sunny also works with Quiksilver, Bugaboo and Microsoft for the latter's Zune player and on Xbox with lead agency McCann Erickson.

A Wieden spokeswoman couldn't immediately comment.

72 and Sunny was founded in 2004 by two former Wieden executives. Glenn Cole, co-creative director and writer at 72 and Sunny, previously was creative director at Wieden in Amsterdam for Nike's European division and global soccer business. John Boiler, co-creative director/art director, was at Wieden's Amsterdam office for five years as executive creative director and managing partner, with duties including creative oversight of the Nike Europe account.
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