Nike Moves Running-Shoe Account to Crispin

Sports-Apparel Giant to Still Work With Longtime Shop Wieden

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NEW YORK (AdAge.com) -- Nike has officially transferred the creative work for its running-shoe business, as well as the Nike Plus and its Nike ID Web site accounts, to Miami-based Crispin Porter & Bogusky, a Nike spokesman said.
Nike

Nike's running-shoe business was the first account expected to move from Wieden.

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'Proven track record'
"Crispin Porter & Bogusky has a proven track record for delivering creative, breakthrough ideas and we are excited to begin working with them to support these areas of business," said Dean Stoyer, Nike's U.S. director of media relations.

Mr. Stoyer said Nike will "continue working with our longtime creative partner Wieden & Kennedy to support the majority of our Nike business."

Nike has been talking with Crispin for several months, and finally confirmed last month that it planned on moving pieces of its business to agencies other than Portland, Ore.-based Wieden. The running-shoe business was the first account expected to move.

R/GA keeps digital
R/GA, New York, the hot interactive shop that created the wildly popular Nike ID website and was also given the Nike Plus business, will retain the digital and mobile work on both accounts, according to Karen Spiegel, senior VP-communications and marketing, R/GA.

Mr. Stoyer said he could not comment any further on the current moves, or what Nike's future plans are for some of its business. The marketer's baseball and football accounts are rumored to be in play as well.

Nike spent $220 million in measured media last year, according to TNS Media Intelligence.

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