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NIKE MOVES SOUTHEAST ASIA BIZ TO DENTSU

By Published on .

NEW YORK (AdAge.com) -- Nike Southeast Asia is moving its estimated $1 million account to WPP Group's Ogilvy & Mather Worldwide, Singapore, from Dentsu Young & Rubicam, also a WPP unit.

The pitch also included Leo Burnett, part of Bcom3 Group.

The account is likely to consist mainly of adapting for the Asian market work by Nike's main agency, Wieden & Kennedy, Portland, Ore.

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