Those agencies making the cut are: Omnicom Group's BBDO Worldwide and DDB Worldwide; Interpublic Group of Cos.' Bozell and McCann-Erickson Worldwide; Havas' Euro RSCG MVBMS, all New York, and Havas Arnold Worldwide, Boston.
Finalists will be selected
The former agency is Publicis Groupe's Fallon Worldwide, Minneapolis. The consultant is Boston's Pile & Co.
The marketer has been trying to reposition itself to a younger consumer in recent years. Nikon spent $16.9 million measured media in 2001, according to Taylor Nelson sofres' CMR.