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Six Vie for $18 Million Account

By Published on .

BOSTON (AdAge.com) -- Photography manufacturer Nikon, Melville, N.Y., has selected six agencies to make presentations for its estimated $18 million account.

Those agencies making the cut are: Omnicom Group's BBDO Worldwide and DDB Worldwide; Interpublic Group of Cos.' Bozell and McCann-Erickson Worldwide; Havas' Euro RSCG MVBMS, all New York, and Havas Arnold Worldwide, Boston.

Finalists will be selected

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in January.

The former agency is Publicis Groupe's Fallon Worldwide, Minneapolis. The consultant is Boston's Pile & Co.

The marketer has been trying to reposition itself to a younger consumer in recent years. Nikon spent $16.9 million measured media in 2001, according to Taylor Nelson sofres' CMR.

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