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NOKIA OPENS AD REVIEW TO FOUR HOLDING COMPANIES

Global Campaign Assignment Valued at $200 Million

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LONDON (AdAge.com) -- Nokia has invited four holding companies -- big three WPP Group, Interpublic Group of Cos. and Omnicom Group and sixth-ranked Havas -- to pitch for a global communications campaign, estimated to be worth up to $200 million.

WPP, which hopes to complete its planned

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acquisition of Grey Global Group in early 2005, has designated Grey Worldwide, already Nokia's agency in Europe and the U.S., to pitch. Agency executives said Lowe is representing Interpublic, DDB Worldwide will pitch for Omnicom, and Havas' only international network, Euro RSCG Worldwide, will represent it.

Multimedia division
The four agencies will present to Anssi Vanjoki, Nokia's Helsinki-based executive vice president and general manager of multimedia.

"The multimedia business group is currently evaluating a partner for a single campaign in 2005," a Nokia spokesman said.

Nokia defines the multimedia business group, one of the company's four divisions, as including products tied to imaging and smart phones, games, media and music, and mobile enhancements.

Nokia works with Grey in the U.S. and Europe and WPP's Bates Asia for that region. It's not unusual for Nokia to do global pitches for new products or campaigns. Grey won the October 2003 global launch of Nokia's N-Gage, a mobile phone with a wireless gaming deck, after a pitch against Bates and Richard Group, an independent Dallas shop that was Nokia's U.S. agency until Grey won that business in early 2004 after a pitch.

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