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NORTHLICH GETS $50 MILLION ANTI-SMOKING ACCOUNT

Ohio Campaign Runs For Four Years

By Published on .

CINCINNATI (AdAge.com) -- Ohio's Tobacco Use and Control Foundation has selected Northlich, Cincinnati, for its four-year, $50 million anti-smoking effort campaign.

The campaign, which will include media and publicity components, begins breaking in January and will focus on youths, minority communities and pregnant women in a state that has the third-highest smoking rate in the U.S.

Multicultural affiliates
As partners in the effort, Northlich has signed on multicultural advertising agency Muse Cordero Chen, Los Angeles; independent media shop Midwest Communications, Columbus; public relations firm Nixon Group, Columbus; and the nonprofit groups Center for Urban Progress and Just Kid Inc.

The money for the campaign comes from the national tobacco litigation settlement.

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