Making the cut are the account's incumbent, JWT, Chicago, part of WPP Group: Omnicom Group’s BBDO Worldwide and Downtown Partners, both Chicago; and independents Cramer-Krasselt and Hoffman York, which have offices in Chicago and Milwaukee.
A Northwestern Mutual executive didn’t return calls for comment.
Milwaukee-based Northwestern launched the review last month. The assignment has been with JWT for nearly 60 years.
“It’s a business decision to look at who we can maximize our brand awareness efforts,” Karen Rondinelli, Northwestern Mutual’s director for brand management, said last month.