NORTHWESTERN MUTUAL CUTS AD REVIEW TO FIVE FINALISTS

Account Worth $15-$20 Million

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CHICAGO (AdAge.com) -- Northwestern Mutual has narrowed the review for its estimated $15 million to $20 million account to five finalists, according to executives familiar with the review.
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NORTHWESTERN MUTUAL OPENS $15 MILLION REVIEW
Account Has Been With JWT for 60 Years

Incumbent JWT
Making the cut are the account's incumbent, JWT, Chicago, part of WPP Group: Omnicom Group’s BBDO Worldwide and Downtown Partners, both Chicago; and independents Cramer-Krasselt and Hoffman York, which have offices in Chicago and Milwaukee.

A Northwestern Mutual executive didn’t return calls for comment.

Milwaukee-based Northwestern launched the review last month. The assignment has been with JWT for nearly 60 years.

“It’s a business decision to look at who we can maximize our brand awareness efforts,” Karen Rondinelli, Northwestern Mutual’s director for brand management, said last month.