NYSE Euronext Puts Global Account Into Review

Billings Estimated at up to $30 Million; Fallon Is U.S. Incumbent

By Published on .

NEW YORK (AdAge.com) -- Securities exchange giant NYSE Euronext has placed its creative and media account into review, and is asking several global ad networks to participate in the process, according to executives familiar with the matter.

NYSE Euronext -- officially launched last spring -- is the company born out of the merger of the more than 200-year-old New York Stock Exchange and the pan-European stock exchange Euronext. It is home to some 4,700 listed companies representing a total market capitalization of nearly $27 trillion, and trading averages $157 billion each day.

The client's account is currently handled by Publicis Groupe's Fallon in the U.S. and by a number of agencies globally.

Executives familiar with the business estimate billings in the $25 million to $30 million range. The search process is being overseen by consultancy Ark Advisors, which did not immediately return calls for comment.

A Fallon spokeswoman referred calls to the client, which declined to comment.
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