Ogilvy, an agency on other Unilever business, had handled Breyers, Klondike and Popsicle, with spending of as much as $15 million. The brands were reassigned to Interpublic Group of Cos.' Campbell Mithun, Minneapolis, the Ogilvy spokeswoman confirmed.
Good Humor brand is handled by Interpublic's McCann-Erickson Worldwide, New York.
Campbell Mithun declined to comment. Unilever executives were not available for comment.