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Breyers, Klondike, Popsicle Brands Consolidated at Campbell Mithun

Published on .

NEW YORK (AdAge.com) -- Unilever's Good Humor-Breyers unit dropped WPP Group's Ogilvy & Mather Worldwide, Chicago, from its agency roster in what an Ogilvy spokeswoman called a global consolidation.

Ogilvy, an agency on other Unilever business, had handled Breyers, Klondike and Popsicle, with spending of as much as $15 million. The brands were reassigned to Interpublic Group of Cos.' Campbell Mithun, Minneapolis, the Ogilvy spokeswoman confirmed.

Good Humor brand is handled by Interpublic's McCann-Erickson Worldwide, New York.

Campbell Mithun declined to comment. Unilever executives were not available for comment.

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