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Trend Micro Plans U.S. Relaunch Behind Global Branding Effort

Published on .

NEW YORK (AdAge.com) -- Trend Micro, Cupertino, Calif., has tapped WPP Group's Ogilvy & Mather, Culver City, Calif., for an anticipated $15 million to $20 million global branding account.

The Antivirus and Internet security services marketer is planning a U.S. relaunch.

Bcom3 Group's Leo Burnett Worldwide handled some Trend Micro overseas work.

Ogilvy sibling J. Walter Thompson works on rival Symantec.

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