Ogilvy beat out Interpublic Group of Cos.' Deutsch and Publicis Groupe's Fallon and Leo Burnett to land the account, according to an executive familiar with the review. In the past, Time Warner Cable worked with a number of smaller agencies.
The assignment comes as the cable company, which is part of Time Warner and has 11 million subscribers in 27 states, is offering a bundle of advanced video, high-speed online and digital phone services. In terms of customer base, Time Warner is second only to Comcast's 21 million subscribers.
Time Warner Cable spent $65.5 million in measured media in 2003, according to TNS Media Intelligence/CMR.