The appointment follows a three-month
More positive image
The trade group is looking to its agency to develop a more positive image for the chemical industry, which is battling negative views that have been stoked in part by war talk of chemical weapons and bioterrorism. The council wants the ad campaign to improve the public's perception of the contribution of chemicals to improve consumers everyday lives.
The council, based in Arlington, Va., represents industry giants such as Bayer, ExxonMobil Chemical Company and BP.
The pitch first involved 13 agencies and was managed by Bob Wolf Partners/TPG, Los Angeles.