Ogilvy & Mather Advertising has elevated Executive Creative Director Corinna Falusi to Chief Creative Officer of the New York office. She assumes the role left vacant last August when Calle Sjoenell left the agency and joined Lowe Brindfors, Stockholm, in his native Sweden.
Ms. Falusi will report to Chris Garbutt, chief creative officer for all of Ogilvy & Mather's New York holdings, which also include units such as OgilvyOne. Adam Tucker is president of Ogilvy Advertising in New York.
"Corinna was an obvious choice when deciding our new creative leadership structure within Ogilvy New York," said Mr Garbutt. "Most importantly, she is universally respected by our agency and our clients."
Ms. Falusi joined the agency as group creative director in 2012, since then leading efforts for clients including Fanta, Coca-Cola, Spotify and Ikea. Most recently, she led the team that won the Coke Zero pitch -- she will continue to serve as creative lead on that account as well as Ikea.
"I have many goals, going into the job," said Ms. Falusi, "I'd like to build on things I've already been doing … I want to make work that makes us proud, touches people, and makes people feel something."
Prior to Ogilvy, Ms. Falusi worked at smaller creative shops StrawberryFrog, in Amsterdam as well as New York, and Jung Von Matt in Hamburg. There she helped work on a portfolio including brands such as New Balance, Frito-Lay, Heineken, P&G's Pampers, Audi, BMW and MTV.
Of working at considerably larger,Ogilvy she said, "What I love is the big campaign thinking and the very smart work that touches people -- in small executions and bigger ones."
Ms. Falusi said she doesn't favor any medium or another, stressing that the creative's role is to be dynamic and versatile. "Millennials are using Snapchat -- that's great, but in two weeks that's boring," she said.