Hey ad agencies: Drop everything you are doing -- the state of Ohio is looking for a new tourism campaign. And, frankly, what could be more important than that?
TourismOhio put out the call for ideas on Friday with a 17-page request for proposal document, noting that while the tourism organization in the past has engaged in "'random acts of marketing," this time it's serious: "It's not just about throwing a bunch of destinations at people and saying 'come spend time here' -- we need to capture the emotional and experiential qualities of Ohio that make us distinctive among our contiguous states."
For you New Yorkers living in your Manhattan bubble and clouded by your East Coast bias, you should know that Ohio is so much more than the birthplace of Drew Carey, or where Johnny Manziel rides the bench.
Consider this pitch from the RFP: "We know visitors are surprised by what Ohio has to offer -- the cascading waterfalls of the Hocking Hills that will leave you breathless, the hip Short North bars and galleries in Columbus that rival the biggest cities in the country, the number one boutique hotel in the nation in Cincinnati that wraps you in artistic luxury, the local micro-breweries and wineries that bring friends together, the world-class foodie scene in Cleveland that will make your mouth water -- the list goes on and on."
So get cracking, because proposals are due by Dec. 31 at 1 p.m. (There goes Christmas.)
Have any ideas yet? Submit them in the comments section below or tweet them to @adage, and we'll be sure to forward them to Ohio. Ok, we won't really do that, but this could be fun … right?
Here are a some slogans, just to get the juices flowing:
If it's good enough for LeBron, it's good enough for you.
Come see where presidential elections get decided.
Who needs the Pacific Ocean -- we've got Lake Erie!
"Happy Gilmore" was filmed here. Need we say more?