With Mr. DiLorenzo's appointment, the Minneapolis-based agency is rebranding as Barrie D'Rozario DiLorenzo and plans to open offices in New York and San Francisco early this year.
The agency was looking for a third partner after David Murphy, a partner and namesake of the agency, left a year ago. "Kevin's depth of experience along with his strategic and business smarts will make him a great asset for all our clients," said Stuart D'Rozario, who shifts to CEO-chief creative officer from president-executive creative director. "And, as we expand our offering to include a footprint in New York and San Francisco, there couldn't be a better time."
The agency, which was founded in 2006 and has 25 employees in Minneapolis, has worked with clients including Dell, Lands' End, United Airlines, UnitedHealth Group and Best Buy. Running the agency alongside Mr. D'Rozario and Mr. DiLorenzo is Bob Barrie, partner and executive creative director.
"The agency's incredible creative pedigree, its 'no walls' approach to creating innovative, multi-discipline and channel campaigns, and the opportunity to partner with two of my favorite people in the business, made this the right move to make," Mr. DiLorenzo said.
Mr. DiLorenzo left Olson a year ago and was succeeded by John Partilla. During his 10-year tenure at Olson, Mr. DiLorenzo oversaw acquisitions of agencies in Minneapolis, Chicago and Toronto, where Olson bought mobile marketing agency MyThum in 2011. Mr. DiLorenzo succeeded agency founder John Olson as CEO in 2010.