Fifth Third -- the nation's 13th largest bank -- spent nearly $30 million on measured media during 2006, according to TNS Media Intelligence. The account was formerly handled by Cincinnati-based Sunrise Advertising.
Impressed by track record
"We continue to expand and invest in highly competitive markets and we need an agency partner with a track record of measurable results and impact," said Larry Magnesen, senior VP-chief marketing officer for Fifth Third. "We talked to a large number of well-regarded agencies with impressive financial-service experience, and we chose Olson because of its breadth of strategic and creative thinking."
For Minneapolis-based Olson -- which employs about 150 people -- the win is the third in a 60-day stretch that also saw it win creative chores on Allen-Edmonds shoes and Starkey Laboratories' hearing aids. The shop's client base also includes Nike Bauer Hockey and Target.
"The energy at Olson is contagious," Olson President Kevin DiLorenzo said. "We are experiencing great momentum."