OMD NAMED MEDIA AGENCY FOR PEPSI'S $575 MILLION ACCOUNT

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NEW YORK (AdAge.com) -- Omnicom Group's OMD USA has been named PepsiCo's media agency of record for its national broadcast buying account, worth about $575 million.

The assignment includes buying for Pepsi soft drinks and Frito-Lay brands, which OMD already handled, and adds buying for Gatorade, Aquafina, Tropicana and Quaker Oats brands, which were moved to Omnicom last month from Interpublic Group of Cos.

There had been discussions between PepsiCo and Omnicom about creating a stand-alone shop to handle Pepsi products, but those discussions were shelved, according to executives with knowledge of the matter.

Executives at OMD declined to comment.