Dell declined to disclose spending, but it was estimated to be a $60 million assignment and consolidated Dell media at OMD. Omnicom's DDB Worldwide, Chicago, handles Dell creative. Interpublic Group of Cos.' Lowe Worldwide, New York, was the incumbent.
United's estimated $10 million online assignment came after a review that involved roster shop Fallon, Minneapolis, a Publicis Groupe agency. United did not return calls.