The office supply retailer is consolidating newspaper and print buying as well as media planning duties, which were all handled in-house, with OMD. The agency also gets Office Depot's $50 million national TV broadcast assignment, which had been with Havas' Media Planning Group.
The move does not affect Office Depot's $50 million creative account, which is handled by Omnicom's BBDO Worldwide, New York.
Relationship was 'sound'
"Our long-standing relationship and service with Office Depot was sound," said Jim Rose, CEO of MPG USA, in a statement. "This decision came only out of their need to consolidate creative and media efforts under one umbrella. We wish them all the best for their future success."
Office Depot spent $90 million in measured media in the U.S. between January and October 2002, according to Taylor Nelson Sofres' CMR.
Office Depot and competitors Office Max and Staples have enjoyed a 14-year run of growth but are now locked in a battle for a shrinking market share. In cost-cutting moves last year, Office Depot closed 70 of its 820 stores while Office Max shuttered 50 stores.