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Omnicom's worldwide revenue for the full year ending December 2015 decreased 1.2% to $15.134 billion compared to growth in 2014. Net income decreased 0.9%, to $1.094 billion.
Organic revenue, excluding one-time factors such as acquisitions and external forces such as currency fluctuations, increased 5.3%.
Total revenue in the fourth quarter of 2015 at the company, which owns agency networks such as Omnicom Media Group, BBDO and DDB Worldwide, was down 1% to $4.153 billion compared to the fourth quarter of 2014. Net income for the quarter increased 0.6% to $331.6 million. Organic revenue for the quarter was up 4.8%.
Omnicom missed analyst expectations for revenue in the fourth quarter, but net income per share increased five cents, or 3.8%, to $1.35 per share, beating analysts expectations of $1.33 per share, according to Yahoo Finance.
Across regions for the year, organic revenue increased 5.4% in North America, 7.1% in the U.K., 3.7% in European markets, 7.9% in Asia Pacific and 6.8% in Africa and the Middle East, while organic revenue decreased 3.3% in Latin America compared to the same period in 2014.
In the fourth quarter, organic revenue increased 4.7% in North America, 4.9% in the U.K., 3.5% in the European markets, 8.6% in Asia Pacific, 0.4% in Latin America and 5% in Africa and the Middle East.
For the year, most growth came from the advertising sector, with organic revenue up 9.3%. CRM increased 1.9%, specialty communications increased 2.2% and PR decreased 1.4%.
The fourth quarter followed the same pattern. Advertising increased 12.6% while CRM decreased 1.5%, specialty communications decreased 5.9% and public relations decreased 6.9%.
Omnicom is optimistic for 2016. Weakening foreign currencies had an impact on revenue in 2015, and will continue to affect worldwide revenue. But the company said it plans on delivering 30 basis points of margin improvement and further cost improvements in 2016, through "IT, real estate, back-office services and purchasing," said Omnicom CFO Phil Angelastro during the earnings call.