ORBITZ HANDS $20 MILLION MEDIA ACCOUNT TO CARAT

Fusion Idea Lab Picks Up $30 Million in Creative Duties

By Published on .

NEW YORK (AdAge.com) -- Orbitz, the online travel service, tapped Aegis Group's Carat USA, Chicago, to handle its estimated $20 million media planning and buying account.

The move was

Related Stories:
ORBITZ SEVERS TIES WITH TBWA/CHIAT/DAY, N.Y.
Some Business Moves to Fusion Idea Lab
made without a review.

Chicago-based Orbitz also moved an estimated $30 million in creative responsibilities to Fusion Idea Lab, Chicago.

The entire account had been with Omnicom Group's TBWA/Chiat/Day, New York.

Orbitz is backed by American Airlines, Continental, Delta Air Lines, Northwest and United Airlines.

Most Popular