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Some Business Moves to Fusion Idea Lab

By Published on .

NEW YORK (AdAge.com) -- Orbitz, the low-priced travel Web site, has severed its relationship with Omnicom Group's TBWA/Chiat/Day, New York, and moved some business to Fusion Idea Lab, Chicago, an executive familiar with the situation said.

The Orbitz site spent approximately $13 million in measured media 2001, according to Taylor Nelson Sofres' CMR.

A spokeswoman for the client said there was an "amicable" parting with TBWA/Chiat/Day but declined to comment on the status of the relationship with Fusion.

"At this point our needs have shifted and we are evaluating alternatives to a full-service agency," she said.

Five airlines -- American, Continental, Delta, Northwest and United -- were founders of the business.

An AdAge.com e-mail alert sent out earlier today inaccurately reported that the move involved TBWA/Chiat/Day's San Francisco office. It did not.

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