P&G LAUNCHES INTERACTIVE REVIEW FOR PAMPERS

Incumbent Bridge Worldwide Will not Participate

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CINCINNATI (AdAge.com) -- Procter & Gamble Co. has launched a review of the interactive marketing account for Pampers, among the three biggest interactive accounts in the company, including strategy and creative execution for Pampers.com and other online vehicles.

The incumbent agency, Bridge Worldwide,

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Cincinnati, will not participate, said President Jay Woffington. A P&G spokesman declined to name participants but expects a decision by the end of September.

Bridge is one of four roster shops that handle the bulk of P&G interactive work, which also includes WhittmanHart, Cincinnati; IMC2, Dallas; and Grey Interactive, New York. But a P&G spokeswoman said some other shops also handle interactive work for P&G, and Pampers isn't necessarily bound to stick with that roster.

A spokeswoman for WhittmanHart said the agency is not participating in the review.

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