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PACIFICARE NARROWS REVIEW TO 7

West Coast Agencies Vie for $15-$20 Mil Account

By Published on .

SAN FRANCISCO (AdAge.com) -- PacifiCare Health Systems, Santa Ana, Calif., has narrowed the search for its estimated $15 million to $20 million advertising account to seven West Coast agencies.

They are Interpublic Group of Cos. agencies Campbell-Ewald/West, Santa Monica, Calif.; Dailey Associates, Los Angeles and Foote, Cone Belding/Southern California, Irvine, Calif. Grey Global Group's Grey Worldwide, Los Angeles; WPP Group's Y&R Companies, Irvine, Calif., and DavisElen, Los Angeles, agency for one of PacifiCare's products, Secure Horizons.

Select Resources International, West Hollywood, Calif., is the consultant.

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