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PAPA JOHN'S SETS FINAL ROUND FOR AD REVIEW

Four Compete for No. 3 Pizza Maker's Creative Account

By Published on .

CHICAGO (AdAge.com) -- Papa John's Pizza will hear final presentations from four advertising agencies vying for its national creative account on March 26 and 29.

The four contenders are Doe-Anderson, Louisville, Ky.; Austin Keller Advertising, Atlanta; Schafer Condon Carter, Chicago; and Havas Advertising's Black Rocket Euro RSCG, San Francisco.

Billings for the account have not yet been determined, a spokesman said. Papa John's spent $45.7 million in 2001, according to Taylor Nelson Sofres' CMR.

Doe Anderson has been handling project assignment since the company split with Fricks/Firestone, Atlanta.

Lpousiville, Ky-based Papa John's is the No. 3 pizza maker in the country behind Pizza Hut and Domino's Pizza.

Sales at stores open one year were flat in 2001, including a 3% drop in the fourth quarter. In January and February of this year, the company posted comparable-store sales declines of 5.3% and 3.4%, respectively.

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