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Group Looks to Boost Number of Volunteers

By Published on .

WASHINGTON (AdAge.com) -- The Peace Corps is seeking its first ad agency in an effort to more than double its number of volunteers.

The group said it has asked 15 agencies on a list of qualified government contractors from the General Service Administration to make proposals for a campaign that would include paid and public service announcements for TV and radio.

The Peace Corps declined to put a dollar figure on the campaign but said it hopes to have an agency choice by mid-February.

According to the Peace Corps, since 1961 more than 165,000 volunteers have served in the group, working in such diverse fields as education, health and HIV/AIDS education, the environment and agriculture. Peace Corps volunteers must be U.S. citizens at least 18 years of age and are required to give a two-year commitment.

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