PENNZOIL NARROWS REVIEW TO FOUR

Incumbent GSD&M Advances in Defense of Account

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A correction has been made in this story. See below for details.

NEW YORK (AdAge.com) -- Four agencies will advance in Pennzoil's ad agency review, according to executives familiar with the situation.

The contenders going to the next stage are two Interpublic Group of Cos. agencies, Deutsch, Los Angeles, and Martin Agency, Richmond, Va., and Omnicom Group's TBWA/Chiat/Day, Playa del Rey, Calif. They will compete for the business against the incumbent, Omnicom's GSD&M, Austin, Texas.

Started with 14
The review of the company's creative

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account began in January with 14 agencies participating; in mid-February, that group was narrowed to eight.

GSD&M, which has had the account since 1996, retains Pennzoil's approximately $20 million media planning and buying account.

Houston-based Pennzoil has declined to discuss the size of the creative account. Consultant Roth Associates, New York, is handling the review.

A decision is planned for late March.

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CORRECTION: An earlier version of this story incorrectly reported that the review was narrowed to three and that GSD&M had been eliminated.

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