The incumbent is Omnicom Group's GSD&M, Austin, Texas, which has been invited to defend the account. The agency referred calls to the company.
"The media agencies have changed very
'Limited' list of contenders
The consultant, Roth & Associates, New York, will assemble a "very limited list" of contenders, he added. A decision is expected sometime in June.
The two brands combined spend roughly $40 million in measured media annually, according to Taylor Nelson Sofres' CMR.
Earlier this month, GSD&M lost its bid to retain Pennzoil's creative account, which went to sibling TBWA/Chiat/Day in Playa del Rey, Calif., after a review.
Houston-based Shell Lubricants is a division of the Shell Oil Co., an affiliate of Royal Dutch/Shell Group of Cos. Shell Oil acquired Pennzoil-Quaker State last March for $1.8 billion.