×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

PEOPLESOFT EXPECTED TO AWARD BUSINESS TO BBDO

By Published on .

NEW YORK (AdAge.com) -- PeopleSoft is in the final stages of contract negotiations to award its $30 million global ad account to Omnicom Group's BBDO Worldwide, New York, according to people close to the review.

The decision by the Pleasanton, Calif.-based marketer of human resources software comes after a lengthy review.

Kirshenbaum Bond Partners West, San Francisco, defended the account finalists also included Havas Advertising's Arnold Worldwide, Boston and San Francisco, and Omnicom's Goodby, Silverstein & Partners, San Francisco.

Most Popular