Pernod Opens $200 Million Global Media Review

Carat Is U.S. Incumbent

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NEW YORK ( -- Pernod Ricard has started a global media review of its $200 million account, according to executives familiar with the company. Aegis Group's Carat is the incumbent on the North American share of the account, valued at $66 million in measured media by TNS Media Intelligence.

Carat referred calls to the marketer. Pernod Ricard did not return calls.

European markets
The international alcohol manufacturer, which distributes brands such as Stolichnaya vodka, Kahlua and Chivas Regal, had announced a review of media in its European markets earlier this week. Carat sibling Vizeum is the incumbent in the U.K.

The review takes place less than two years after Carat won the account in the U.S.

Reports out of Europe suggest the review there is aimed to reduce media costs.

Pernod Ricard saw sales increase 7.3% in the first half of 2007 over the same period last year.