The country's No. 9 spirits company is reworking its accounts and marketing after its December purchase of many Seagram Spirits & Wine Group brands from Vivendi Universal.
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Earlier this month, Pernod Ricard tapped Aegis Group's Carat, New York, to handle its estimated $30 million media planning and buying operations.
It is expected to need another creative agency for former Seagram products, which had been handled by Omnicom's TBWA/Chiat/Day, the agency for Absolut Spirits Co.'s Absolut vodka.