Arnold Names Peter Grossman President of New York Office

Agency Veteran Returns After Stints in Digital

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Peter Grossman
Peter Grossman

Arnold Worldwide has named Peter Grossman president of its New York office, filling a post that's been vacant since Corey Mitchell departed in May after just nine months at the helm.

Mr. Grossman, whose appointment is effective July 23, had been managing director at TakeOut, a digital consultancy with offices in New York London, for the last two years.

He's also an agency veteran, having spent 20 years in posts at shops including Grey, FCB and JWT before becoming CEO of Qwips, an audio annotation startup, in 2008.

"To really understand the digital space, you kind of have to be in it," Mr. Grossman said, but "after four years away, coming back to advertising was instinctive."

Arnold Worldwide, a Boston-based division of Havas, got a new global president in December, when Pam Hamlin was named to succeed Robert LePlae. Ms. Hamlin called Mr. Grossman's selection "an incredibly important hire for me," citing his work with brands such as Miller, AT&T and Diageo and his digital experience as key qualifications.

"We've made some good moves and have nice momentum going with the Jergens win," Ms. Hamlin said. Kao USA named Arnold New York to handle its Jergens and John Frieda brands in April.

Arnold's New York office, which comprises approximately 100 people, also handles accounts such as Volvo Trucks and cholesterol drug Alirocumab.

Ms. Hamlin said more key hires were on the horizon. "These moves are thoughtfully put together and part of a larger plan," she said.

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