Mr. Mayer, who fled from Nazi Germany to the U.S. at the age of six with his parents, founded his shop in 1967. His son, Mark Mayer, who serves as president of Peter Mayer Advertising, said in a statement that his father "was one of the original icons of advertising in New Orleans from the 1960s until the turn of the 21st century.
"He will be missed by his family and friends, as well as the larger Peter Mayer family of employees, clients and industry partners, past and present, who worked and laughed with him through the decades," added Mark Mayer in the statement.
Peter Mayer was honored with the New Orleans Ad Club's Silver Medal Award in 1982, and in 1994 he was inducted into the Louisiana Broadcasters Hall of Fame. Four years later, he was named as a Young Leadership Council Role Model. Mr. Mayer also served as co-chairman of the United Way annual fund drive in 1999, and gave time to causes such as The Vieux Carré Commission, LSU Manship School of Mass Communication, The Jewish Federation of Greater New Orleans and The Louisiana Endowment for the Humanities.
In 2010, following the BP oil spill off the coast of Louisiana, Peter Mayer Advertising supported the New Orleans Convention and Visitors Bureau's $5 million PR and ad campaign that carried the tagline: "This isn't the first time New Orleans has survived the British."
The shop currently has 100 staffers and annualized billings of $81 million, according to a company statement.