Peterson Milla Hooks Names David Denham President

New Exec Hopes To Branch Out Beyond Retail Roots

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David Denham
David Denham Credit: Eliesa Johnson

Minneapolis-based Peterson Milla Hooks has named David Denham its new president.

Mr. Denham replaces Tom Nowak, who is now chief creative officer at Best Buy. He comes to PMH from Space150, another Minneapolis-based shop, where he was president and chief strategy officer. Prior to that, he was director of strategic growth at MDC's Colle & McVoy.

PMH has long been known as a retail agency, working with companies like Target -- though it hasn't worked with that brand in some years -- and Kohl's. It was Ad Age's Comeback Agency of the Year in 2013, an accolade that came after the agency parted ways with Target and worked to built a new client base with J.C. Penney, Gap, Sephora and others. Among its main clients now are Kohl's and Fossil.

Mr. Denham said that though retail remains at the core of the agency, he would like to branch out and attract clients in new categories. He would also like to raise awareness of the shop's digital and social chops. PMH is "known as a fashion and retail agency," he said. "I look at automotive, spirits and telecom and they're striving to do the kind of work fashion houses and retailers are doing. They realize that if you can create content that's emotive and functional, and then create a desire, those consumers are going to watch and share that longer content."

"David's digital and integrated marketing chops will be huge for PMH and our clients," said Dave Peterson, creative director and founder. "He's got super-smarts mixed with a crazy passion for creative, which undoubtedly, will meet our clients' calls for even more disruptive thinking."

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