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Media Remains With Mediaedge:cia

By Published on .

SAN FRANCISCO (AdAge.com) -- Pet supply retailer PetsMart has awarded its $30 million advertising account to Publicis Groupe's Leo Burnett USA, Chicago, a spokeswoman for the retailer said.

PetsMart had narrowed the review for creative portion of its account to Omnicom Group's DDB Worldwide, San Francisco; Burnett sibling Publicis, Dallas; and WPP Group's J. Walter Thompson, Chicago. Media services remains at WPP's Mediaedge:cia.

PetsMart parted with its last agency of record, the independent Doner, Southfield, Mich., in 2002.

According to TNS Media Intelligence/CMR, PetsMart spent $24.6 million on advertising in 2003 and $28.5 million in 2002. For the first quarter of 2004, PetsMart spent $3.5 million.

PetsMart has more than 660 superstores in the U.S. and Canada, as well as a catalog and Web site.

Select Resources International, West Hollywood, Calif., handled the review for the retailer.

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