PETSMART NARROWS SEARCH TO SIX AGENCIES

At Stake Is $30 Million Advertising Account

By Published on .

SAN FRANCISCO (AdAge.com) -- Phoenix-based pet supply retailer PetsMart, looking to reposition its brand, has narrowed the review for its $30 million advertising account to six agencies.

The contenders are: independent David

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PETSMART SEEKS AGENCY FOR $30 MILLION ACCOUNT
Retailer's Media Assignment Remains With Mediaedge:cia
and Goliath, Los Angeles; Omnicom Group's DDB, San Francisco; WPP Group's J. Walter Thompson, Chicago; and three Publicis Groupe agencies -- Leo Burnett USA, Chicago, Publicis in Dallas, and Publicis & Hal Riney, San Francisco.

Summer decision
A decision is expected in the early summer, Catherine Bension, president of Select Resources International, said. The Santa Monica, Calif., consultancy is conducting the review.

The review does not include media, which remains at Mediaedge:cia. PetsMart in 2002 parted with its agency of record, Doner, an independent based in Southfield, Mich.

According to TNS Media Intelligence/CMR, PetsMart spent $24.6 million in measured media in 2003 and $28.5 million on advertising in 2002.

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