The review, being conducted by Select Resources International, Santa Monica, Calif., is for creative only and does not include media services, which remains at WPP Group's Mediaedge:cia.
PetsMart, which has an in-house ad agency, is concentrating its search on shops within one time zone, effectively eliminating East Coast agencies. PetsMart is headquartered in Phoenix.
The marketer spent $28.5 million on advertising in 2002, and $21.6 million for the first 11 months of 2003. PetsMart, with 630 stores in the U.S. and Canada, as well as a catalog and Internet outlets, parted with independent shop Doner in 2002.